Ways to work together
From direction into action.
You have a strong product or service and a capable team. But sales and profit are not reflecting the effort, or the next launch, market or stage of the business is not moving forward.
Commercial strategy and implementation for travel and hospitality, with a specialty in international businesses entering North America or strengthening their market position there.
Strategy Session
Free · 30 minutes
Let’s talk about your vision, your goals and what is getting in the way.
Useful strategic direction and practical first steps; no preparation or obligation to work together.
Opportunity Check
$3,000
You know something is not working, but not whether the cause is brand, distribution, pricing, sales or operations.
Written findings and a prioritized roadmap: what to Keep, Kill, Automate and Delegate, what to build, who needs to own it and what comes first.
Growth Engagement
from $6,000 per month
A strong product, but the brand, the offer and the way it is sold do not line up, and too much depends on one person holding everything together.
I connect the brand, the offer and the way it is sold into one commercial direction, then we build and launch the agreed priorities over 90 days.
Before you decide
What’s holding you back?
We already paid for a rebrand or website. What would be different?
A new look alone does not connect the business. We look at who buys, why they choose you, what they pay, how you reach them and what the people selling need. Then we connect the brand and marketing with the offer, channels and sales approach. We keep what works and address what is missing.
This is more than I planned to spend on marketing. What am I paying for?
The work connects brand, marketing, distribution and sales around a defined business priority. You are paying for commercial judgment, clear direction and the level of delivery support you choose. Before you commit, we agree the work, responsibilities, timing and fee.
Who actually does the work?
With Advisory-led, I guide your brand, corporate design, copy and content, review the work and help make it consistent across the business. Your team or specialists produce and implement it. With Embedded-led, I also work directly with contributors, lead the assigned delivery and carry out selected hands-on work where it is specifically included. We define who does what before starting.
We already have a team, agency or specialists. What would you add?
We start with what you have. The brand says one thing. The sales conversation says another. Marketing does not equip the people selling. I help identify where the pieces are disconnected and give your team a common direction. Keep, Kill, Automate, Delegate helps us decide what to retain, stop, simplify or assign differently.
How much time will you need from us?
You need one internal lead who coordinates your team, secures approvals and carries out your side of the work. Advisory-led has two 30-minute working sessions a week; Embedded-led has two 60-minute working sessions a week. Both include a monthly 60-minute wider-team session. We also agree the inputs, reviews and decisions needed between meetings.
Do I need the Opportunity Check before the Growth Engagement?
No. The $3,000 Opportunity Check stands on its own, and you can enter the Growth Engagement directly with the assessment included. If you complete the Check and sign a qualifying Growth Engagement within 30 days of the findings walkthrough, the full fee credits your first installment. We build on those findings rather than repeat the assessment.
What happens after the 90 days?
We review what has been completed, the initial activity and who owns the next steps. Your team receives the agreed work and handover. Any further support has a separate scope and fee; it is not automatically included or required.
What if our priorities change or work falls behind?
We review progress at the 30, 60 and 90-day checkpoints and address delays or missing inputs as they arise. Changes are agreed in writing: reprioritize within the fee or quote additional work. Deliverables, responsibilities and dates are defined in your scope.
What experience do you bring to this work?
I’ve led, built and repositioned travel businesses, working across North America, Monaco and Germany. My experience includes building a US operation around an existing luxury travel product and relaunching an established cruise business, with responsibility across brand, marketing, sales, people, operations and P&L.
Do you guarantee sales or profit growth?
I commit to the work assigned to me against the agreed scope, dates and acceptance criteria. Together, we put the scoped priorities into action and track initial activity. Financial results depend on the business, implementation and market conditions. Revenue, profit, bookings, media placement and partner acceptance are not guaranteed.
Start here
Start with your free TSM Strategy Session
Talk through your business, your goals and what it will take to move forward in a free 30-minute Strategy Session with Mirell Reyes. There is no preparation required and no obligation to work together.
That can be a standalone Opportunity Check, a defined Growth Engagement scope or no further engagement. You do not need to buy every step.